About the Brand
Jura has been building appliances in Switzerland since 1931, and turned its full attention to automatic espresso machines in the early 1990s — producing its first true bean-to-cup machine in 1994. Every machine is still developed and tested at the company's Niederbuchsiten headquarters, where Swiss precision engineering, award-winning design and TÜV-certified hygiene standards are non-negotiable. Decades on, Jura is recognised worldwide as the benchmark for fully automatic coffee machines, trusted everywhere from home kitchens to high-volume offices.
The Product
The Jura J10 is Jura's top home bean-to-cup machine, built to bring café-level range into your kitchen without asking you to learn a new skill. Its Professional Aroma Grinder (P.A.G.2+) and Coffee Eye sensor work together to read every cup and adjust extraction automatically, while the Cold Extraction Process brews genuine cold brew alongside your usual espresso and milk drinks. This is the machine for coffee drinkers who want real variety at home, without ever touching a dial.
Key Features
Professional Aroma Grinder P.A.G.2+ (Consistent Grind, Full Aroma)
Seven grind settings and continuous aroma monitoring keep extraction precise from the first cup of the day to the last.
Coffee Eye Sensor (Reads Every Cup Automatically)
Coffee Eye recognises your cup size and adjusts the pour on the fly, so drinks come out right without any manual adjustment.
Cold Extraction Process (Real Cold Brew, On Demand)
High-pressure pulses of chilled water brew genuine cold brew coffee — smooth and naturally sweet, without the overnight steep.
Sweet Foam Technology (Personalised Milk Drinks)
Finely textured milk foam with optional syrup infusion lets you dial in sweetness and flavour without adding a separate step.
Pulse Extraction Process — P.E.P.® (Balanced Short Coffees)
P.E.P.® optimises extraction timing for ristretto and espresso, pulling out rich crema and full flavour in every short shot.
Wi-Fi Connect and J.O.E.® App (Control From Your Phone)
Connect the J10 to your home network for remote control, personalised drink settings and automatic updates via the J.O.E.® app.
4.3" Touchscreen Colour Display (Up to 42 Specialities)
An intuitive touchscreen puts up to 42 hot, cold and milk-based drinks within one tap, including Sweet Foam creations.
One-Touch Milk System Cleaning (Hygiene Without Effort)
Automatic rinsing keeps the milk system genuinely clean, started and finished with a single touch.
Who It's Built For
The J10 is built for home coffee drinkers who want the full range — espresso, milk classics and real cold brew — from one machine, without the maintenance headache of a manual setup. It suits households that will actually use the variety, not just the badge. Café-level range, at the touch of a button — that's the J10.
Specifications
| Bean Hopper Capacity | 280 g |
| Water Tank Capacity | 1.9 L |
| Grinder Type | Professional Aroma Grinder (P.A.G.2+), 7 grind settings |
| Number of Preset Drinks | Up to 42 specialities, including hot, cold, milk-based and Sweet Foam creations |
| Display Type | 4.3" touchscreen colour display |
| Connectivity | Wi-Fi Connect included, J.O.E.® app compatible |
| Dimensions (W x H x D) | 31.8 x 34.8 x 44.6 cm |
| Weight | 10.4 kg |
| Power | 1450 W, 230 V |
| Coffee Grounds Container | Approx. 16 servings |
| Colour Options | Piano Black with Night Chrome accents |
| Warranty | 12 months, Jura South Africa manufacturer warranty |
Summary
The Jura J10 puts genuine café variety — espresso, milk classics and real cold brew — into a machine that fits a home kitchen and asks almost nothing of you. Every part of the process, from grind to cleaning, is automated and app-connected. If you want the full range without the fuss, the J10 delivers it with distinction.
Rent from R35 per day
Hey, we get it, coffee equipment is not cheap! And paying the bills with coffee takes time. Use our payment options to ease up some cashflow!
We now offer you the following options:
1) Settle immediately with either YOCO or PayFlex
2) Shop on credit with Mobicred (via Peach Payments)
3) Use now, pay later with Payflex (via Peach Payments)
4) Use now, rent until you own with Buna Rent-to-own
5) Apply for financing through Buna Coffee (refer to this link)